![]() Get creative with it, you don’t need to give discount after discount to keep your customers engaged with the app there are many ways that you can make your mobile experience the high-end exclusive shopping channel it deserves to be. Make them feel special for using the app, make the app feel like a private club where only the most awesome people can enter and where a membership offers benefits beyond regular patronage. ![]() You can run promotions on high-ticket items in the app, or create special categories of products (‘Exclusive’, ‘Trending’, ‘Early-Access’, etc.) that are only available in the app.Īnd don’t just refer to your customers as customers across the board refer to the app users as ‘Friends of Company X’, ‘Insiders’, ‘VIP Members’, or whatever fits your brand. Got a big sale coming up? Offer early access to that sale exclusively via the app. Well, your most important tool in this is the In-App Coupon, which allows you to create special offers that are only available in the app. Offer incentive for downloading and continued use of the app. Promote it on your social media channels every once in a while, give a shoutout in your newsletter and most importantly Now that you have your visibility sorted, the next step is to work on actively promoting the app. We consider this a passive strategy since you only have to implement it once and let the visibility work its magic on its own. Making sure you have your app visible in all these places, is a solid one-to-many way of getting the word out. The first boxes for App Store Optimization and App promotion via own channels have already been checked, as we deliver the app store artwork and design for you and you probably have the Smart App Banner activated (If not, PLEASE CONTACT US, because you are missing out on valuable app downloads!). As a reminder, please check out the App Visibility Checklist: If they don’t know you have one, they will never find it, so make sure you promote the app in all the available channels at your disposal. This is the jump-off point for getting your customers to your app. displaying your app (/play store icons) on all communications to let your customers know that you have an app. You might have heard us talk about App Visibility i.e. So now that we have shown you the potential benefits of your app, let’s look at how you can put more focus on it, so you can get the maximum benefits out of your mobile channel. Not only does it generate more revenue and better performance in important KPIs (lower cart abandonment and higher customer retention to name just a few), it offers additional benefits such as an improved shopping experience, customer lock-in, the ability to communicate with your customers directly via Push Messaging and much, much more. Knowing this, you can probably guess why we go whole-hog on promoting the adaptation of the app within your business. Now, you don’t have to be a mathematical genius to notice that having an app in this example, has increased the total monthly revenue by € 26.000,-, which is a whopping 28,57% increase in revenue! Now let’s look at how the same situation would be for a company that has an app, assuming that they can convert 20% of their mobile site users to the app: To give you an idea and a benchmark, this is how that would play out with a company that doesn’t have an app: In this example we look at a store that has 50.000 visits per month, generating an Average Order Value of € 65,. The most recent (2022) study done by eCommerce Europe shows that conversions triple in comparison to mobile sites!! To give you an example of what type of impact this can have, let’s do a quick calculation: ![]() Mainly due to the UX, but also because it offers easier check-out, it ramps up repeat business and it locks-in customers (no more visiting your competitors by accident when Googling your products). The basic premise here is that an app (on average) has a higher conversion rate than a mobile website. ![]() So it should come as no surprise that more and more businesses are getting apps, but we still notice that there is a lot of potential being left on the table.įirst, let’s start with why we want to incentivize even more focus on mobile: As we always point out mobile has surpassed desktop in traffic, with the average currently being a 60/40 split in favor of mobile. ![]()
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